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Nissan

nissan altima rx tag 1

Nissan  (Altima ad campaign)

Nissan ad campaign development via Chiat Day. Type direction, Illustrations and layout.

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nissan xterra logo

Nissan  (Xterra ad campaign)

In conjunction with Chiat Day, we developed a wood-block letter-pressed inspired typeface for use on all Nissan Xterra materials. There were six levels of decay developed for use in text that would prevent words with the same letters to be repeated. Additionally, two sets of eps drawing were supplied with a greater degree of detail in gray scale form (which could not be delivered as a font).

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