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Portfolio : American Eagle : All-Access Pass


This America Eagle project was to create a new creative and fun way to represent their membership program. The All-Access card (with a personal UPCcode) identifies the customer and tracks their sales and applies discounts. These concepts vary from traditional to three dimensional to technology. Some move it into the accessorizing category, were the items become part of your "outfit".


ae sock

This version creates an everyday, usable item. It is a "sock" that can beused to put your phone, iPod or mamera in, with the identyfing UPC code as part of the design on the inside tag.

ae stickers

Assorted plastic cards complete with a sticker sheet for customizing, all with the UPC code.

ae cards

A full set of assoted designs of plastic cards, keychains and stickers, all with the identyfing UPC code as part of the design.

ae dogtag

A set of clear plastic, silk-screened dogtags in a cardboard slipcase with the UPC code.

ae belt

This version is a clip that goes on to your belt, removing the need to add items to your wallet, with the identyfing UPC code as part of the design on the inside tag.

ae armband

Wristband with a built in zipper, which holds a keyring with tag.

ae air

These two come flat and are then inflated. One becomes a 3D Eagle (their logo) keychain, while the other inflates to an air wallett. both with the identyfing UPC code as part of the design.