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Portfolio : RockShox : Catalog


RockShox, a company owned by SRAM asked us to position the brand and develop their new products catalog for the 2007 model year of front and rear shocks. Our first task was to develope a tag line to be used across the board on their advertising campaign (which we also did), as well as all collateral materials.

"The Earth Is Not Flat" led us to visually materialize the catalog "footprint" to represent not only the concept of the tagline, but also the product benefit of their "first to market" bike shocks.


rock shox catalog 11

RockShox catalog.

rock shox catalog 04

RockShox catalog.

rock shox catalog 05

RockShox catalog.

rock shox catalog 07

RockShox catalog.

rock shox catalog 10

RockShox catalog.

rock shox catalog 09

RockShox catalog.

rock shox catalog 13

RockShox catalog.

rock shox catalog 14

RockShox catalog.

cover detail 1

RockShox catalog cover detail.

cover detail 2

RockShox catalog cover detail.

cover detail 3

RockShox catalog cover detail.

rock shox catalog 08 rock shox catalog 02 rock shox catalog 12
rock shox catalog 15

RockShox catalog spread.

rock shox catalog 16

RockShox catalog spread.

rock shox catalog 19

RockShox catalog spread.

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cover 3d

RockShox catalog initial concept layout.

cover

RockShox catalog cover flat.

rock shox poster

Rock Shox full product line poster front. Inserted into the catalog, folded as a road map.