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Portfolio : Nissan : Xterra ad campaign


In conjunction with Chiat Day, we developed a wood-block letter-pressed inspired typeface for use on all Nissan Xterra materials. There were six levels of decay developed for use in text that would prevent words with the same letters to be repeated. Additionally, two sets of eps drawing were supplied with a greater degree of detail in gray scale form (which could not be delivered as a font). Background textures were also created for use behind all of the headlines.


nissan xterra

Nissan Xterra ad campaign custom wood-block letter-pressed inspired typeface.

nissan xterra set

Nissan Xterra ad campaign custom wood-block letter-pressed inspired typeface.

nissan xterra need

Nissan Xterra ad campaign custom wood-block letter-pressed inspired typeface.

nissan xterra ride

Nissan Xterra ad campaign custom wood-block letter-pressed inspired typeface.

nissan xterra heads

Nissan Xterra ad campaign custom wood-block letter-pressed inspired typeface.

nissan xterra billboards

Nissan Xterra ad campaign custom wood-block letter-pressed inspired typeface.

nissan xterra sun

Nissan Xterra ad campaign custom wood-block letter-pressed inspired typeface.

nissan xterra logo

Nissan Xterra logotype - custom wood-block letter-pressed inspired typeface.