SRAM pART Project  (October 19, 2011)

Carlos Segura will be one of three judges, along with SRAM's Marketing Chief David Zimberoff and FK Day for the SRAM pART Project, where artists transform bike parts into art. The art is auctioned off and the proceeds help people in need through World Bicycle Relief.

sram part

The Challenge.
To make something out of a box of 100 SRAM high-performance bike components. That's the challenge SRAM laid down for a group of noted artists from across the country, handpicked by Milwaukee's art Guru Terrence Coffman and SRAM's very own Marketing Chief David Zimberoff. The participating artists more than met this challenge.

The works they created were recently displayed at the Interbike national bicycle show. They will also be displayed in a juried exhibitionin Chicago and sold to collectors in an online auction. All proceeds from the auction will be donated to World Bicycle Relief.

The artist receiving top honors in the juried exhibition will be awarded a trip to Africa to visit people whose lives have been changed by the gift of a World Bicycle Relief bike.

The Cause.
World Bicycle Relief serves people in underdeveloped regions of the world who suffer from lack of access to health care, education, and economic opportunity. With a bicycle you can travel four times farther, carry five times more, and save up to three hours a day in travel time (based on a 10-mile commute). So you can get to a doctor, to school, or to work faster and more safely. Doors closed by distance are now opened, as is the way to a better life.

The winners.

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Moto by Steve Radtke. "I knew what my box of parts was going to become. The main "frame" pieces of my motorcycle jumped out at me immediately. The top fork piece as a single-sided swingarm was too perfect to resist. As I worked, I stopped seeing them as full-scale bike parts. My goal was to solve each design problem with the provided bike parts whenever possible. And with zero welding skill, I needed to use strategic assembly points to hold it all together firmly. Some details needed a custom solution, though. A small leather seat gives a proper perch. And a couple of cannibalized flashlights provide LED headlights powered by a hidden battery pack".

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Powerglide by Lewis Tardy. "The theme of this piece was motivated by the mission of World Bicycle Relief. Two concepts I wanted to express are empowerment and mobility. The physical parameters set for the SRAM competition helped to guide my creative thought process on the possibilities for this sculpture. Working within my established style and technique, which involves, responding to the available materials, cutting and assembling various parts to fit my vision, I was inspired to create a competition inline skater."

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Design for a Planet by Mark Castator. "My goal is to create, through sculpture, an exercise in engaging the eye. If you busy the eye, instead of the mind, you quiet the mind and open the heart. And hopefully, in this fast-paced world, find a moment of peace and tranquility. In my work I like to use repetition and quickness of gesture to create an overall movement. This draws the eye in, keeping it busy. Engage the eye. Quiet the mind. Open the heart."

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SRAM not SWAM by Kendall Polster. "I weld junk".

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SRAM's Marketing Chief David Zimberoff.

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Carlos Segura.























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