Design Net  (March 1, 2004)

South Korea's Design Net magazine does a feature story in the March 2004 issue #3 on the state of "posters" and Segura offers up a few thoughts.


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Design Net magazine cover.

As a general observation, I have found that the state of posters today, particularly advertising, and especially "outdoor" have become embarrassingly poor. Yes, there are exceptions, but for the most part, they are painful to look at. No balance, no clarity, no unique position and not much of a message. They try to act as "hooks" but have no attraction and therefore become "visual clutter".

Too bad. It a rarity to see a poster with a message, and certainly to see one with a humanitarian vision is usually only seen in an awards book, along with the other rare good advertising efforts. What happened to "art direction" in this category? The general public doesn't buy award books. Let's show them what we can do.

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