What would you do differently?  (June 15, 2006)

ideas on ideas

Eric Karjaluoto wondered how some of the designers he admires would respond the question... "If you were to do it all again, what would you do differently?"

We were honored to be on his list, along with Rick Valicenti of Thirst, Michael Bierut of Pentagram, Erik Spiekermann of United Designers, David Carson of David Carson Design, Inc., Stefan Sagmeister of Sagmeister Inc. and Bill Cahan of Cahan & Associates.

"Often when I look at the work of these individuals, the design seems so polished as to imply that they never had doubts, questions, or made any wrong turns. So, I decided to ask."

"This was quite fun for me, as I was afforded the opportunity to get in touch with a number of individuals I admire. It was equally nice to have so many of them respond."

Here's our response to Eric...

Carlos Segura, Segura Inc.
"I'd do it earlier. I had a pretty lucky run. All by accident, since I had no clue when I was 19 that there was a real difference between "advertising" and "design", primarily because I have no formal training at all. So, I got into the biz very early vie the "ad agency" route. I was very fortunate to get into the very best agencies around (for a variety of reasons, but I'll keep this short as requested).

When you do this (especially during the 80s) you get real conformable with the money, and perks. I always said at the end of each year to myself, "Man, I should have gone off on my own last year."

In hind sight, I really can't complain though, because I am doing quite well, and have achieved everything I wanted to, so I suppose, it really wasn't a "mistake". I just wondered how much farther I could have gone sometimes.

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