The Design Entrepreneur  (October 13, 2008)

The T26 Digital Type Foundry is one of 48 designers featured in Steven Heller and Lita Talarico's book "The Design Entrepreneur" showcasing efforts implemented by working designers from around the world one how they "turned graphic design into goods that sell".

About the book.
It is not a new idea, though it is a revolutionary one. Modern design entrepreneurship has been around at least since the late nineteenth century. But today, Entrepreneurism is a natural vocation and avocation for a slew of international designers. Who else has the creative know-how to conceive a wide range of marketable product ideas, big and small, and be able to produce and fabricate them?

Designers are used to working for clients, but there is nothing better than when the client is oneself. The computer age has made the design entrepreneur possible; the digital age has made multimedia integration a necessity for a wide range of endeavor. It is logical that graphic and product designers, who are skilled with the tools and masters of the aesthetics are now in the forefront of this growing entrepreneur movement.

Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. Becoming a Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surf boards, and more.

Through case studies with designers like Dave Eggers, Maria Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Peter Girardi, Jordi Duro, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and does not, and this is the book that shows how that is accomplished.



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